Joel Embiid wants to be known, introduced as “The Process”
Starting at center, out of Kanas, Joel “The Process” Embiid!
That is how Sixers rookie Joel Embiid wants to be introduced.Philadephia Daily News columnist John Smallwood wrote about it.
Earlier this week, Joel Embiid asked longtime Sixers public address announcer Matt Cord to add his new self-claimed middle name “The Process” to his official introduction.
It didn’t happen Thursday night when the Sixers played the Washington Wizards at the Wells Fargo Center.
Embiid, who has used the phrase “trust the process” a lot on his Twitter account, now has renamed his Instagram account Joel “The Process” Embiid.
Embiid was drafted by the Sixers and was a very highly rated prospect, but he was sidelined all of his first two NBA seasons with foot injuries that required surgery. The 25 minutes in two preseason games he has played so far is his only time in an NBA game — he became the epitome of trusting the process.
If you’ve spent the past two years with farmers in rural Thailand and aren’t up to speed with all this, “the process” was former Sixers GM Sam Hinkie’s term for his take-it-deeper-than-anyone-else-could-stomach get bad to get good rebuilding process. It was also what he told and sold to players — just trust the process and get better every day. “Trust the process” became the rallying cry of Hinkie’s supporters.
Current Sixers GM Bryan Colangelo — who took over when ownership could no longer stomach the level of losing Hinkie could — would like to ban the phrase “the process.” He’s brought in veterans and repeatedly spoken about changing the losing culture that was there.
But Embiid had adopted The Process nickname. Just don’t expect him to get announced that way.