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Sacramento Kings pay for fans to get tattoos of new logo

Sacramento Kings

The Sacramento Kings released the NBA basketball team’s new logo, Tuesday, April 26, 2016, in Sacramento, Calif. The new logo has a reshaped crown and new typeface meant to convey a modern look. (AP Photo/Rich Pedroncelli)

AP

While I like the Sacramento Kings’ new logos....

The Kings had a promotion on Wednesday paying for a limited number fans of the team to get free tattoos of the new logos at a handful of Sacramento area tattoo parlors. Let’s just say there was a fairly impressive turnout.

Some fans didn’t even care who was paying.

Either the Kings new direction will take hold and the fans can show off these tattoos proudly for years, or they have contributed to the economy by propping up laser tattoo removal businesses. Either way, the Sacrament economy wins.