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Sixers introduce Joel Embiid as “The Process” (VIDEO)

joel embiid

PHILADELPHIA, PA - OCTOBER 26: Joel Embiid #21 of the Philadelphia 76ers reacts in the first quarter against the Oklahoma City Thunder at Wells Fargo Center on October 26, 2016 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)

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Joel Embiid is a character, and was a believer in former Philadelphia 76ers GM Sam Hinkie. Embiid has gone so far as to dub himself “The Process” after a colloquialism attributed to Hinkie’s asset-hoarding, game-losing approach.

Now, the Sixers have acquiesced to Embiid’s request for a new nickname.

During introductions against the Orlando Magic on Tuesday night, Embiid was introduced as “Joel ‘The Process’ Embiid” by the arena announcer.

In an age of high stakes, large egos, and PR stringency, that the 76ers allowed this to even happen is a miracle. It’s also pretty dang awesome.

In The Process We Trust.

https://streamable.com/0p5x