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Alexander Ovechkin’s CCM Hockey ad produces nightmare fuel for an eternity

Who wants some nightmare fuel? Oh, everyone does? Excellent. The NHL is doing their part to get seen more in ads and what’s a better way to be seen than to give the people something that they’ll never be able to un-see. Welcome to the world of CCM Hockey starring Alexander Ovechkin’s maniacally laughing floating head.

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Hang on for a second: AHHHHHHH!

All right, I feel better. I can’t emphasize clicking that link any faster to see the ad because based on Ovechkin’s laugh he’s got a future as a Bond villain nailed down already. As it is, you can’t blame the folks at CCM if they feel they’ve got a winner of an ad on their hands.

Thanks to our friends at Out of Bounds for the tip off on this.

Update: And now with more video, this time from the Caps website. It looks like they’re going for a series of these ads and I can’t freakin’ wait.